Battle.net End Tag
Goal:
Create an end tag for an existing brand.
Battle.net is an online video game distribution service that is owned by Blizzard Entertainment. The company handle the sale, installation, and player to player messaging.
After examining the software, existing branding, and popular game characters, I decided to go with a dark aesthetic. The swooshing energy streaks are symbolic of character battles. The dark cloudy background, as well as the energy streaks, ties in with the name of the parent company, Blizzard. I did some research on the most popular Blizzard games and most recognizable characters and chose four characters from four top games to highlight in the video.