Milk
Goal:
Create a beverage brand
Every person remembers waking up in the morning as a child to make their favorite bowl of cereal. Milk is a trendy and youthful flavored milk beverage that tastes like your favorite cereal. It’s sweet, playful and instills nostalgic childhood memories. All that’s missing are the Saturday morning cartoons.
I started the branding for this project with the logo. I wanted the brand to target teens and young adults between the ages of 12 and 30. When your a kid making a bowl of cereal can get messy sometimes. Especially, if you put the spoon in the bowl before the milk. I created the mark based on the shape of spilled milk. Since no spills take on the same shape, the mark changes with each flavor giving each can a unique look.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/eed267ba-4e9b-47dc-9927-4d9382b8186a/f10b0e7f-59f0-40a4-95af-893edd7b2014_rw_3840.jpg?h=bc14ae9b3e93416f798e2d569ceac1cf)
Main logo
For the word mark I wanted something that would be playful and fluid in motion. After playing with some different typefaces I decided a script type would fit the playful trendy vibe I was looking for.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/eed267ba-4e9b-47dc-9927-4d9382b8186a/9ae40d7b-95e8-41f0-8afc-a41d7e68dea9_rw_1920.jpg?h=dd8ca2cda929fe0e3739ff3e95ac413a)
Five flavors of Milk
For the cans I used colors used in each flavor’s respective cereal brands. I kept the colors bright and saturated, the same way cereal manufacturers do to attract attention. I used a pearl finish on the cans to make feel trendier and more eye-catching.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/eed267ba-4e9b-47dc-9927-4d9382b8186a/fdb9524e-c7c1-4131-a32c-0c356a4dec36_rw_1920.jpg?h=286c12b90c2965844d57530d8de3f281)
Playful mockup
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/eed267ba-4e9b-47dc-9927-4d9382b8186a/3393bbec-15c6-4a23-9e78-28127be8cfe6_rw_1920.jpg?h=d7810e82dc6a7353749cc30cb40c0da0)
Back of can with nostalgic scenario